TerrAscend: A Brand That Shares Our Vision

At Altalune Dispensary, we take pride in curating a selection of brands that align with our values of quality, community, and the transformative power of the cannabis plant. TerrAscend is one of the brands we carry, and their story resonates deeply with everything we stand for. Founded in 2017, TerrAscend has grown into a leading TSX-listed cannabis company with vertically integrated operations spanning Pennsylvania, New Jersey, Maryland, and California, along with retail operations in Ohio and Canada. Their journey from a Canadian licensed producer to a prominent multi-state operator mirrors the kind of ambitious, purpose-driven growth we admire and celebrate.

When you walk through our doors and say hi to Luna, our friendly host, we want every moment of your experience to feel intentional and grounded. That same intentionality is something we see reflected in TerrAscend’s approach to cannabis. They employ approximately 1,200 people across 39 dispensaries and 7 cultivation and manufacturing facilities, producing 10 premium brands. Their commitment to modernizing their dispensary environments and investing in high-quality cultivation mirrors our own dedication to creating a warm and welcoming space where every customer feels supported on their journey.

The TerrAscend Story: From Roots to Reach

TerrAscend’s origin story is one of strategic vision and bold pivots. Co-founded with a major investment led by Jason Wild alongside Canopy Growth, the company initially launched as a Canadian licensed producer. By 2018, they recognized the immense potential of the American cannabis market and pivoted operations to the United States, securing a vertically integrated license in New Jersey. Over the following years, they expanded through strategic acquisitions of cultivation facilities, manufacturing operations, and dispensaries across multiple states. This willingness to evolve and grow no matter the obstacles is a core value they openly champion.

What makes TerrAscend especially compelling is the depth of their investment in quality after acquisition. Rather than simply expanding their footprint, they poured resources into upgrading cultivation facilities to ensure a consistent supply of premium cannabis products. They also modernized their retail environments, staffing dispensaries with knowledgeable wellness associates who guide customers through a wide range of products tailored to individual needs. With FY2024 net revenue of $306.7 million and a gross profit margin of 48.9%, TerrAscend has demonstrated that a commitment to quality and consumer experience can drive meaningful financial success in the cannabis industry.

Why TerrAscend Belongs on Our Shelves

Altalune is more than a dispensary — we are committed to our community and actively engage in events that uplift both the people and the city. We promote cannabis safety and education to support your well-being, all within a cozy, welcoming atmosphere. Warm lighting, refurbished wood, and comforting fireplaces ground your experience, bringing you back to earth even as your journey reaches for the moon. Carrying TerrAscend products fits naturally within this philosophy because their brand values align with ours in several key ways.

Passion for the plant — TerrAscend deeply believes in the power of cannabis and has witnessed firsthand how it can positively impact lives, which matches the way our staff helps foster introspection and personal growth
Commitment to everyone — They welcome all people, each with their own unique needs and experiences with cannabis, reflecting our focus on diversity and well-being
Dedication to quality — Their philosophy is straightforward: without quality, what is the point? Every product we place on our bud bar meets this same standard

Every customer who visits Altalune Dispensary is thoughtfully guided in discovering and celebrating the transformative power of the cannabis plant. When we carry brands like TerrAscend, we are ensuring that the products available to you have been cultivated, manufactured, and tested with the same level of care and intention we bring to every interaction at our store.

Lifting Off Together

The cannabis industry continues to evolve rapidly, with multi-state operators like TerrAscend playing a significant role in shaping standards for cultivation, product innovation, and retail experience. Their vertically integrated model means they oversee every step of the process, from seed to sale. This level of control allows for consistency and traceability that benefits consumers who want to feel confident in what they are choosing for their wellness journey.

At Altalune Dispensary, our staff is here to connect, helping you navigate the expansive world of cannabis with warmth and expertise. We are a space driven by vision, value, and the people behind it, all reflected in the quality of our products. When you explore TerrAscend offerings at our bud bar, you are experiencing the result of years of strategic growth, passionate cultivation, and an unwavering focus on consumer health and satisfaction. Stop by and lift off at Altalune, where your ticket to the moon never ends and your journey is just beginning. Get down to earth and lift off high over the moon with brands that match the care and intention you deserve.